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I was checking out some alcohol ads the other day, and noticed a bottle called Glenlivet 1940 edition. I thought to myself, what is in a bottle of liquor that it would make you go crazy enough that you have to have it. Glenlivet is the liquor bottle that took me on that mental journey. The
answer came to me when I noticed it’s all in the marketing. A bottle of whiskey, gin, vodka, and malt liquor aren’t nothing but bottles of alcohol.
The marketing is the driving force that makes a household name a household name. When you see commercials of stars drinking certain brands and the radio pushing those brands, you are becoming part of the brands effort to make that bottle of liquor a staple in society.
Just remember marketing is the key to everything.
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