Models are not business people by far but if they were things would be different. In today’s society, where compassion and love, are second to the outcome and results, the fashion world can be amongst the coldest of all industries. Women of all ages set out to be world renowned models at some point in their career. But, the truth is, most never make it in the modeling and fashion industry. Many young African American girls from the age of twelve and up look at modeling, like young boys like at football and basketball as their great escape from the ghetto. As girls progress in age and begin linking up with modeling agencies or casting directors their hope for success grows more and more.
As these young ladies grow into grown women and hit the tender age of twenty-five or so, they begin to wonder if their careers will ever take off in the same way some of their white younger counter parts have. Once they reach the age of thirty their career as a model is pretty much over. And don’t be over forty, you can forget about even thinking about modeling as a career unless you’re doing print ads etc., in which case they really don’t want your old ass either, but they will give you some kind of job if it’s available. This brings me to the point of writing this article, if models over forty learned Guerrilla Marketing things would be different.
The internet has made being an indie much more impactful, than if you were working with large modeling agencies like DNA, Elite Models, Ford Models, IMG, The Lions, Marilyn Agency, ModelScouts.com, New York Models, and Wilhelmina Models. Working with any of these agencies will put you on the fast track to success, but many of these agencies, are not geared toward African American women. And if you are over forty, you definitely are not going to get any play from a major modeling agency like those listed above.
So what is Guerrilla Marketing? And why would women of color fair out better by using it than any other models on the planet? You all have the swag that no other models have, so you can’t do anything but win! Guerrilla Marketing is an innovative, unconventional, and low-cost marketing techniques aimed at obtaining maximum exposure for a product or service. In most cases, it’s the services that most agencies offer, which are the models themselves that you will be marketing. The tactics used in marketing are simple as looking for a target market and offering your product or service.
Guerrilla Marketing is an extreme version of marketing that helps you get maximum exposure for the product or service you’re offering. For example, you want to get ahead of the competition why not have a city bus wrapped with your logo on it. Or, you can have your team buy ads during the Super Bowl if you can get a spot for a million. This may be too extreme, but my point here is Guerrilla Marketing is thinking outside the box marketing. Another great example would be having a weekly educational call about the industries “Dos and Don’ts”. Also, if your budget is there you can rent the biggest billboard in town with a hot over forty model and a crazy sexy message to boot.
The forty-year-old model should be looking at ways to disrupt the normal psyche of what modeling is and how it’s viewed in America. If you are an African American female over forty you have no chance of being part of a major modeling agency in New York, LA, Paris, or any other major city in the world. So, you should be a disruptor as much as possible, and disturb the normal order of things in the modeling world.