Many people are trying to figure out how to keep their audiences engaged in the age of information overload. Content Marketing is one of the ways you do that, in a hyper-driven, short attention spanned society. Content in the form of video, audio, text, or graphic images are the norm being used on the internet. People with a short attention spans need several different modalities to keep them engaged.
Content Marketing is the best way to keep your subscribers, or tribe, engaged in what you’re doing. Providing engaging content is vital for two reasons, one you create a brand for yourself and two you control the information that is being disseminated to the public. This gives you unbelievable power and control in the content you provide.
Here Are Four Successful Content Marketing Tips That Can Propel Your Content Into The Mainstream.
- Social Media– Using social media correctly will help bring you a small following that you can build and grow over time. Many people who use social media really do so incorrectly. When applying Content Marketing strategies, it’s essential to identify specific niche markets that apply to the content of your marketing. For example, if you have a post dealing with dating, it may not garner the attention needed to get the most attention it deserves. But if you have a post about Teenage Dating, you have narrowed down your niche, and your content to a specific group of people, you have just hit a gold mine. Targeting a more narrow niche market helps you to focus on the people that matter.
- Branding Your Content – Brand your content allows for the content to start to work on its own accord. Over time you may notice you don’t have to market as much to get the same engagement. People will begin to share, like, and subscribe to your content once they see and like it repeatedly. Branding is the elephant in the room that no one talks about. You have to create a strong brand to pull your audience into the content your producing. Content Marketing starts the wheels to turning when it comes to building your brand online. You need to continuously promote your content through social media, email marketing, Facebook, Twitter, Linkedin, Pinterest, and use promotions to see the results you want.
- Leveraging – Many of you have played on a seesaw at one point or another. Leveraging is like a seesaw, you want to tap into the biggest niches, websites, and people with authority, so you can to build your brand and propel your content into the mainstream. Doing less work but getting a more significant impact is the overall goal. Networking with people who have a bigger brand than you helps you grow larger over time. Successful Content Marketing is all about relationships and opportunities. Once you learn the power of leveraging, you can create one piece of content that gets seen by millions.
- Link Baiting – How do you get someone clicking on your content? Well, link baiting is one way you can do that. Social Media is a great place to start using this tactic. For example, when you go online, type a small portion of your content headline into the subject area. Don’t give them the whole story in the post, leave a link for them to click on to see what the particular post is about. This is called Link Baiting, and it works miracles for your content. I use it with great results on Youtube, Facebook, and Twitter. This strategy can go a long way when you want to get traffic to your post without spending the big dollars. It takes time to see significant results, but in the long run, it’s definitely worth it.
I believe these four tips will help you to build a better piece of content that your followers will enjoy. Successful Content Marketing takes time and effort. If you stick with it, you will become a powerhouse in your own specific niche market.
I hope you enjoyed this…