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Business

The Hidden Secrecy of Branding

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I was talking to a friend yesterday about the whole blogging while brown conferences. I asked the question, what are folks getting out of this conference?  A lot of people think those who started blogging to drive traffic just blew up overnight. People like Nicole Bitchie and a host of others already had a following […]

Black Business Ownership Is Dangerous

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Black Business Ownership is dangerous in the twenty-first century. The quest for Black Business Ownership is at an all- time high. Since the pandemic, thousands of businesses have been lost along with millions of dollars in revenue. The black community is still recovering from the effects of slavery and economic oppression in the black community. […]

The Music Business: The Sharecropping Model

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The music business is an industry that eats its young. Many artists come into the industry with the hopes of gaining fame and fortune. Tv shows like American Idol and The X-Factor have created some bubble gum stars. Folks like Kelly Clarkson, Fantasia Barrino, Carrie Underwood, and Ruben Studdard have all went through the gumball […]

Ethnic Marketing: Marketing to Your Own Culture

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A few years ago I set out to become a world renown marketer. Well, that hasn’t happened yet, but what has happened is me learning about the power of marketing to my community. Marketing is like an umbrella with different tents that protect you from the rain. As I have began my journey of becoming […]