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What Does A Guerrilla Have to Do with Marketing

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What does a Guerrilla have to do with Marketing you ask? Well, many of us have been to the Zoo, and seen how Guerrilla’s act in the wild. Many of these animals can be very aggressive, and brutal at times. Well, that is the same concept you need to have with your marketing efforts. You have to be willing to out think your competition in order to win in the game of business.

Jay Conrad Livingston has a series of books called Guerrilla Marketing which will allow you to beat the competition by using proven strategic, and tactics that can help you move forward with your marketing efforts.

You see Guerrilla’s in the wild and Guerrilla’s in the city do have a lot in common when you understand the analogy.

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