Best and Worst of Hip Hop Marketing

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Joyo Velarde

Image by svenwerk via Flickr

Marketing Hip hop music is a bit strange, because people have so many taste when it comes to hip hop music. What niche does the artist fall in, is he or she a gangsta rapper, consciousness rapper, revolutionary,flashy fly rapper, or just plan crazy. We have seen so many artist come through who have been successful, and some who have flopped overnight. Corporations have made some good decisions wit some artist and bad ones with others.

Many artist forget its all about the brand, and how that brand relates to the consumer. If you’re a artist don’t try going to a country and western show to rap about hood life. You need to find your own niche, and build a great marketing plan that will benefit you.


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