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Many folks who sell items online and offline have a theory about what sells and doesn’t sell. I’ve heard stories that the cheaper the price is, the less you will make, because folks who are looking for low prices aren’t about spending money. Price Point Theories are somewhat crazy when you are trying to sell […]
I was reading a book by author Chris Rabb called Invisible Capital. The book talks about how it’s not just your ability or skills to do certain things, but your connections or your relationships that help propel you to the next level entrepreneurial success. For example, Chris talks about how some kids will go to […]
Steve Jobs and Apple Computers has released many new products over the years. Since he died in 2011, the frenzy for Apple products has not waned one bit. I often look at Steve Jobs like the modern-day Thomas Edison. His products live on forever! Steve had a real uncanny, an unconventional way of doing business. […]
Many people are trying to figure out how to keep their audiences engaged in the age of information overload. Content Marketing is one of the ways you do that, in a hyper-driven, short attention spanned society. Content in the form of video, audio, text, or graphic images are the norm being used on the internet. […]
Michele Thornton is working on behalf of the African American community perspective in advertising. She is the head of the multi-cultural sales division at CNN. She works with advertisers on how they speak to communities of color when advertising products and services. She showed CNN how to monetize content for people of color. CNN came […]
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